Logos agogo
Well I'm no expert on design but the new London 2012 Olympic logo is abysmally bad.
I am, however, an expert on usability in design and functionality, and well, the new London 2012 Olympic logo is abysmally bad.
I am, however, an expert on usability in design and functionality, and well, the new London 2012 Olympic logo is abysmally bad.
posted by Rob (the ergonomist). @ 1:40 PM



8 Comments:
At 3:21 PM,
Makeesha said…
what the $@#$?!
At 4:00 PM,
LauraHD said…
As usual Makeesha says it all! And so succinctly... ;-)
I agree - from an arts/ education/ cultural perspective, it looks really bad - like a terrible attempt by a council to be "yoof". In fact, it reminds me a little of a graffiti tag - but maybe that's what they were going for...
At 4:52 PM,
Makeesha said…
LOL, yeah, call me the queen of the dramatic understatement ;)
graffiti maybe, but it's not even good graffiti! or "yoof" for that matter. it's not even like it's creatively symbolic or anything.
it's horrid.
I'm really shocked. I expected to find out that it's some spoof or something. I'm ashamed to call myself a graphic artist in light of that embarrassment.
At 9:18 PM,
Sarah said…
I heard some old Tory say it was "ghastly" - pronounced gharrrstly, of course - on Radio 4, and I thought it would just be a bit rubbish.
But that is actually alarming. Surely if they stick it up anywhere it is going to lead to car-crashes.
I'm expecting invitations to the Facebook 'Ban the 2012 olympics logo' group any minute.
At 4:43 PM,
Tony said…
That truly is awful.
They've even got a 'create your own design' section - which I'll call the 'we spent half a million quid on this garbage and don't want to admit we wasted our money so can you get us out of a hole by doing a new logo for free?' section.
Although I suspect their title is snappier.
At 9:36 PM,
Fat Roland said…
Someone said it was like a big haired woman, um, giving pleasure to a man. I can't look at it in the same way again.
At 1:33 PM,
Makeesha said…
oh dang, thanks so much, now I'll never see it the same again either! ahhhh!
At 11:28 AM,
Fat Roland said…
Jonathan Ross just said the same thing last night, except he said it was Lisa Simpson.
I'm off to boil my head now.
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